Animating a Moment of Meaning
Location
London
Services
Consulting, Lighting, Scenography
Behind The Volt delivered bespoke animated content for a defining celebratory moment at the White & Case Gala Dinner. Inspired by the Chelsea Flower Show, the central Tree Moment was designed as a shared experience that grounded the room and set the emotional tone for the evening. Every visual beat was precisely timecoded to the chosen music track, with individual moments in the song cueing changes in colour, motion, and message. Projected using four synchronised projectors, the content ensured a fully immersive, 360° experience visible from every angle.
Key Highlights
- Music Timecoded Content: Designed and delivered animation precisely synchronised to the soundtrack, with every musical cue triggering a distinct visual moment.
- Bespoke Motion Design: Produced all animated content for the Tree Moment, translating themes of growth, unity, and stewardship into a poetic visual narrative.
- 360° Projection Design: Created content specifically formatted for circular projection, ensuring clarity and consistency from all viewpoints.
- Narrative-Led Experience: Developed a structured story arc built around seasonality, global connection, and shared values.
- Precision & Flexibility: Delivered content at bespoke resolutions to allow on-site adjustment without warping, ensuring a flawless final presentation.
Impact: Created a perfectly timed, emotionally resonant opening moment using music-driven motion to unite the room and set a confident, human tone for the evening.